Burton snowboards put snowboarding on the map. In 2016, Donna Carpenter, who is the wife of founder Jake Burton and built Burton from the ground up alongside him, was elevated to the role of CEO of Burton. Despite not necessarily believing in herself at the beginning and having to be nudged into the role by Jake, Donna has seized the opportunity to take Burton to the next level. In this episode of World-changing Women, we’ll hear how Donna has increased the number of women in leadership at Burton from 10% to 45%, why she paid for her employees to attend the women’s march, and why she believes that business leaders should take a stand for things that they care about.

If you like what you’re hearing, join us and hundreds of other women in business at the 2019 World-Changing Women’s Summit! This event is bringing together women across all industries and ages to connect with women in leadership and tap into what it means today to be a woman in business. Connect with inspiring entrepreneurial women like Eileen Fisher of EILEEN FISHER, Kim Jordan of New Belgium Brewing, Kit Crawford of Clif Bar & Co. and hundreds of other women seeking to make the world a better place through the power of business. Mark your calendar for January 28th-30th in Santa Cruz, California.Wondering how else you can support the World-Changing Women Podcast?

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Produced by Conscious Company Media and StoryPop Media