This $100 million Michigan coffee franchise was already a financial success. But its owners realized they wanted a deeper legacy — and that’s when the hard work really began.

“The purpose of business is not to make a profit,” says Bob Fish in his recent TEDxDetroit presentation with fellow Biggby Coffee co-founder and co-CEO Mike McFall. “The purpose of business is to find profitable solutions to the problems of people and the planet.”

Revisit the story on how Biggby Coffee found its purpose, and then listen to the talk below.

Vanessa Childers

Vanessa Childers is the Editorial Director of Conscious Company Media, where she bolsters digital brand awareness and drives the overarching content strategy.