How did Kim Jordan create a beloved brand AND an amazing company culture?


If you’re a beer-lover, you know New Belgium Brewing – makers of beer like Fat Tire, Citradelic and VooDoo Ranger.  As of last year, New Belgium was the 4th largest craft brewer in the US. But what people may not know is that it is a woman behind the company’s success: Kim Jordan.

As the co-founder of New Belgium and its CEO for the majority of the company’s existence, she has built a beloved brand. And we’re not just talking about the beer. New Belgium is consistently ranked as one of the best places to work in the country. It’s a certified B-Corp, and the company is officially 100% employee-owned. In this episode of World-Changing Women, we’ll hear the inside story of how Kim started a brewery from her basement, what it took to grow that company into what it is today, and why she decided to sell her entire company to her team.

 

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This episode is brought to you by Kate Spade On Purpose, bringing quality jobs to women and men in underserved Rwandan communities. Browse the On Purpose Collection at www.katespade.com

Produced by Nina Bernardin of Conscious Company Media

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