How did Marci invent the term "ECOfashion" and go on to build multiple ECOfashion businesses?

Marci Zaroff has been leading the charge in the health, wellness, and organic apparel industries since the ’90s — as in, before it was cool. She actually coined and trademarked the term ECOfashion and has built numerous brands over her 25-year career, including The Institute for Integrative Nutrition, Under the Canopy, Metaware, and Farm to Home. She’s also the author of ECOrenaissance. On this episode, Zaroff and I discuss what it takes to start multiple businesses, how she’s followed her intuition, and what advice she has for others who are trying to change the narrative in their own industries.

 

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