How did Missy Park transform a self-made mail order catalog into a multi-million dollar sports apparel business?

In 1972, a landmark civil rights law entitled Title Nine was passed, which requires gender equality in all aspects of publicly funded education. Missy Park was one of the first cohorts of students to benefit from Title Nine during her college career, which allowed her to play numerous collegiate sports. In 1989, after her career as a student-athlete and working in the outdoor apparel industry for a handful of years, Park realized there was a massive hole in the market for women’s sports apparel. So, starting with a self-made mail order catalog and inventory piling up in her garage, she launched a new women’s sports apparel company and called it Title Nine. Title Nine is now a multi-million dollar company with stores across the US and a thriving e-commerce company. On this episode, we sat down with Park to talk gutting it through your first few years, staying independent and not taking external capital, and the best advice she has for other business leaders — oh, and there’s some good stuff about parental leave in here, as well.

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This episode is brought to you by Kate Spade On Purpose, bringing quality jobs to women and men in underserved Rwandan communities. Browse the On Purpose Collection at www.katespade.com

Produced by Conscious Company Media and StoryPop Media

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