They're the most educated generation in history—but Millenials would rather love their job than make money.

1. Are now the largest generation in the US, representing over 1/3rd of the population. 2. Are the most diverse and educated generation to date. 3. Will make up as much as 75% of the workforce by 2025. 4. Account for over $1 trillion in consumer spending. 5. Almost 90% indicate that they would be more likely to purchase products from a company that supports solutions to social issues. 6. Nearly 65% would rather make less money at a job that they love, as compared to making more money at a job that they find boring. 7. Nearly 65% would prefer to work for employers that take action on social or ethical causes that they care about.
  1. Are now the largest generation in the US, representing over 1/3rd of the population.
  2. Are the most diverse and educated generation to date.
  3. Will make up as much as 75% of the workforce by 2025.
  4. Account for over $1 trillion in consumer spending.
  5. Almost 90% indicate that they would be more likely to purchase products from a company that supports solutions to social issues.
  6. Nearly 65% would rather make less money at a job that they love, as compared to making more money at a job that they find boring.
  7. Nearly 65% would prefer to work for employers that take action on social or ethical causes that they care about.
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