“There’s a myth in business that you have two options about culture,” says Justin Rosenstein, co-founder of San Francisco-based productivity software firm Asana — and our cover model for Issue 16. “The myth says you can either have this lackadaisical culture where everyone’s really happy but you don’t get a whole lot done and you’re not really poised for any kind of business success. Or on the other extreme, you can be cutthroat and working 80 hours a week and maximizing for business success. We think that is just totally a false dichotomy, that the companies that are succeeding with the cutthroat culture are succeeding in spite of it, not because of it. And that it’s actually better for your success and your happiness to both work hard and live well.”
For Rosenstein, this isn’t just talk. He’s putting his ideas around effective and healthy workplace culture into practice in a big way at Asana — and we went behind the scenes to show you exactly how, with the most in-depth, immersive reporting we’ve ever done on a company.
We can’t wait for you to tag along to the Asana offices via our story in the November/December issue — which should hit newsstands and subscribers late this week — and the extra content we’ll be releasing online.
And of course learning about Asana’s innovative culture isn’t the only reason to pick up your copy online or in a local store, subscribe to the print product (not too late to get this issue!), or get instant digital access via the Zinio newsstand. Read on for more about what’s inside this issue.
November-December 2017 Conscious Company Magazine
Diagnose Your Company’s Trouble Spots
By Nathan Havey
Interview: How Tami Simon Built Sounds True
Roundtable: Conscious Culture Without Hiring Filters?
By Jeff Cherry
Social Entrepreneurship: Silicon Valley Edition
Interview: Stephanie Lampkin’s Blendoor is Eliminating Bias in Hiring
How Asana Is Setting a New Bar for Mindful Workplace Culture
By Rachel Zurer
Tech CEOs on What Makes a Great Leader
A Regenerative Business Case Study
By Carol Sanford
Sustainable Holiday Gift Guide
Special Advertising Section
How Church and State Will Help Impact Investing Go Mainstream
By Wayne Watchell
By Kenny Torrella
Rachel is Conscious Company’s resident words wrangler, in charge of all editorial content. Before joining the CCM in April 2016, Rachel spent nearly 5 years as a print and digital editor on the award-winning team at BACKPACKER magazine. Her freelance writing and radio reporting has appeared in a variety of national publications, including Issues in Science & Technology, Yoga Journal, Paste Magazine, Pacifica Radio, and Wired, where she was a fellow in 2011. She holds an MFA in Creative Nonfiction writing from Goucher College, studied linguistics and computer science at Duke University, and is a certified yoga teacher.