How did Lisa Curtis bring a new superfood to market while supporting farmers across Africa?

Lisa Curtis is the founder and CEO of Kuli Kuli foods, which makes energy bars, drinks, smoothie powders, and more that feature a new superfood ingredient, moringa, all while supporting moringa producers on small farms in Africa. You might have seen products boosted with this new superfood across Whole Foods, Natural Grocers, or even Costco. Moringa comes from a tree that grows in hot climates with small green leaves that are somehow even more nutritious than kale. Much of moringas new foray into the market can be attributed to today’s interviewee: Lisa Curtis. Despite how prolific Kuli Kuli products are becoming, the company’s roots epitomize the entrepreneurial journey. Lisa bootstrapped the company with $1,000 of her own cash, handing out samples of her products at Whole Foods and not paying herself a cent until she gained enough traction in the market. In this episode of World-Changing Women, we’ll sit down with Lisa to talk about how she brought a new superfood into the market, how she found investors who support her vision, and why she advocates for staying small as long as possible.


If you like what you’re hearing, 

Join hundreds of other World-Changing Women at the event attendees are calling the “most extraordinary, inspiring and transformative gathering [they]’ve ever attended.” Taking place at 1440 Multiversity, the 2020 World-Changing Women’s Summit is the first business conference of its kind designed explicitly for women, genderqueer and transgender business leaders. You’re invited to join the world-changing conversation on January 29-30, 2020!

Learn more and invest in your ticket at

Zahra Kassam, Founder and CEO of venture-backed start-up, Monti Kids, speaks at the 2019 Women’s Summit about being a mother, a Muslim woman and a founder + CEO

“The World-Changing Women Summit was the most extraordinary, inspiring, and transformative gathering I have attended in my life. To be in the company of such powerful, authentic women with such a thoughtful agenda and curated content was game-changing for me as a professional and a person.”

Attendees connect in small groups while artists from Round Table Companies create a wall covered in answers to the question “In What Ways Are You A World-Changing Woman”?

“The World-Changning Women’s Summit is an intimate and invigorating space of ethnically diverse women entrepreneurs, ready to engage and lift each other higher in growth. I am still connected to many of these warrior women, many of whom are angel investors, and we are building relationships and sharing resources”

Eileen Fisher connects with attendees throughout the 2019 conference.

Powerful, relevant and inspirational, this event is a must for every conscious business builder!”

1440 Multiversity is a world-class retreat center nestled in the heart of a redwood forest in Scotts Valley, California – the perfect place to connect, realign and rejuvenate.

Wondering how else you can support the World-Changing Women Podcast?
  1. Search “World-Changing Women Podcast” wherever you listen to podcasts to subscribe!
  2. Follow us on twitter @wcwpod
  3. Hungry for more? Learn more and browse our full list World-Changing Women Podcast episodes

Search “World-Changing Women Podcast” wherever you listen to podcasts to subscribe!


This episode is brought to you by Kate Spade On Purpose, bringing quality jobs to women and men in underserved Rwandan communities. Browse the On Purpose Collection at

Produced by Conscious Company Media and StoryPop Media