Kevin Rutherford Q&A

Kevin Rutherford knows a thing or two about taking strong brands and making them better by upping the level of purpose. While serving as CEO of Mrs. Meyer’s Clean Day in 2010, he introduced a new mission that helped transform the cleaning company into a purpose-driven brand focused on wellness for people and the environment. In 2013, Rutherford became CEO of Nuun Hydration, the Seattle-based purveyor of electrolyte tablets that turn water into a sports drink. Nuun has since reformulated its entire product line to remove artificial ingredients, become completely plant-based, and obtain non-GMO certification. In both stints as CEO, Rutherford emphasized a purpose beyond profit — and the brands boomed as a result

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HOW ADDING PURPOSE CAN MAKE GOOD BRANDS GREAT

Kevin Rutherford knows a thing or two about taking strong brands and making them better by upping the level of purpose. After serving as marketing director of Kashi foods, Rutherford took the helm as CEO of Mrs. Meyer’s Clean Day in 2010, where he introduced a new mission that helped transform the cleaning company into a purpose-driven brand focused on wellness for people and the environment.

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