The Conscious Company Glossary
A person tackling a broad social or environmental goal — often in an area such as poverty alleviation, health care, sustainable farming, or protecting public lands — by creating or operating a startup or new organization. While the organization could be a nonprofit, it’s becoming more common for social entrepreneurs to aim for impact by filling a market demand that simultaneously generates a positive return to society. In many cases, the altruistic mission of the enterprise takes priority over strong financial gain or valuation, with revenue as a fuel to sustain the service being offered. Some argue that the greater agility to pivot and reallocate resources under the structure of a for-profit business allows for more freedom and responsiveness compared to nonprofit, grant-based models.