The Conscious Company Glossary

Bottom of the Pyramid

the fortune at the bottomThe largest but poorest socio-economic group; the 2.7 billion people worldwide who live on less than $2.50 a day. Many social entrepreneurs have targeted the vast untapped opportunity to harness market forces for good in creating products and services to reach this underserved market. The term was first popularized by management scholar C.K. Prahalad in his 2004 book “The Fortune at the Bottom of the Pyramid.”

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