W. Roy Whitten, PhD, is the co-founder of international sales consultancy Whitten & Roy Partnership. He is an expert in attitude and its role in human performance and sales management. In 2004, he earned a PhD for his work in transformative learning and change. In over 40 years as a trainer, consultant and coach, he has personally coached and trained over 100,000 people. Contact him at firstname.lastname@example.org.