Russ Stoddard is the founder and president of Oliver Russell, a public benefit corporation in Boise that builds brands for purpose-driven companies whose products, services and business models benefit society. He’s also cofounder of Humanista, a social impact lab and consulting firm with offices in the US and Europe. He’s a leader in the certified B Corporation community — the new classification of companies that use the power of business to solve social and environmental issues. His book, "Rise Up: How to Build a Socially Conscious Business," was published in September 2017. Find out more at russstoddard.com.