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Robin Gentry McGee

4 Lessons I’ve Learned Establishing a Conscious Company in the Health Industry Between the regulations and the fierce competition, introducing an innovative product in the health field can be difficult. But with the right strategy and purpose, it can also be enormously rewarding. Here’s what I’ve learned about how to start.

Between the regulations and the fierce competition, introducing an innovative product in the health field can be difficult. But with the right strategy and purpose, it can also be enormously rewarding. Here’s what I’ve learned about how to start.
Robin Gentry McGee

Robin Gentry McGee

Robin Gentry McGee is founder and CEO of Nutritional Medicinals, LLC. She set out to find a whole-foods feeding tube formula for her father after he suffered a traumatic brain injury in 2005. Her search led to the creation of what is now Liquid Hope — launched under the Functional Formularies brand in 2012 — and Nourish, the company’s pediatric formula.