These questions excerpted from the “Conscious Capitalism Field Guide” will help you get clear on your business’s reason for being — and help it thrive.
Convinced that investing in all stakeholders, having a purpose beyond profit, focusing on culture, and practicing conscious leadership are good ideas? Try one or more of these 11 action steps to start implementing them within your company.
Raj Sisodia is FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College. He is also the co-founder and co-chairman of Conscious Capitalism Inc. and the author of nine books, including “Firms of Endearment: How World-Class Companies Profit from Passion and Purpose.”
