Mona Amodeo, Ph.D. is an innovator and catalyst for transforming organizations into brands that matter. She is an award-winning management strategist and recognized expert in organization development and change on a mission to move business-as-is to business-as-it-can be. Her work spans the boundaries of scholarship and practice in the disciplines of branding, communications, and organization culture.
In her book, Beyond Sizzle: The Next Evolution of Branding, Mona shares the secrets to igniting transformation by leveraging organization development principles and change management approaches as a new framework for business leaders to manage their brands.
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