Fred Haberman

Fred Haberman

Fred Haberman

Fred Haberman is a social entrepreneur, an agent for change in the good-food movement, and the CEO of a mission-driven marketing agency. In the last 20 years he and his agency have helped bring organic food into the mainstream, spurring the growth of brands like Annie’s, Organic Valley and Earthbound Farm, and supporting the work of the Organic Trade Association, National Cooperative Grocers Association, and the McKnight Foundation’s food-security programs. As one of the co-founders of Urban Organics, a USDA-certified-organic aquaponics farm that uses just two percent of the water used in traditional agriculture, Fred’s on the leading edge of a movement for more sustainable agriculture. Speaking of movements, Fred’s started a few from scratch, namely the U.S. Pond Hockey Championships and employer-sponsored gardens.